While the idea of the holiday shopping season might seem far away, trends are showing that holiday shopping is starting earlier and earlier each year. It’s not too late for window tint companies to start offering holiday packages for those who want to give the gift of tint to their loved ones.
According to Google’s 2022 Retail Marketing Guide, a survey during the 2021 holiday shopping season showed that 31 percent of U.S. shoppers had started shopping by June of that year, and 37 percent of shoppers reported they wished they had started shopping earlier.
So, what can a window film company do to start getting customers to think about holiday gift giving and window tint? Here are some ideas.
Offer Online Gift Cards
Holiday shoppers are turning more to online shopping opportunities over in-store shopping. In fact, in 2021, reportedly only 4 percent of the U.S. holiday shoppers relied solely on in-person shopping and did not use digital tools to aid them in their experience.
The truth is that convenience is key for people – and as a window tint owner, you can make it more convenient for your customers to purchase gift cards and packages online. Consider building a page on your website dedicated to why window film makes the perfect gift. Be sure to highlight the solar control benefits for auto, home and office. Then, offer a link for customers to purchase gift cards. Your website developer should be able to help you with setting this up.
Run a Google Ads Campaign
It should come to no surprise that shoppers seek inspiration from Google when they are looking for holiday gift ideas. In fact, 43 percent of U.S. holiday shoppers used they used Google to get gift ideas. This offers an opportunity for window tint companies to run a Google Ads campaign to highlight window film as a holiday gift idea.
Google Ads offers a great way to drive traffic to your website, introduce people to your window film products (and all of the benefits, like lowering heat, reducing glare and slowing fade), and showcase your gift packages.
Be sure to make a landing page on your website specifically about how window tint can be a great gift for someone – and then drive traffic to that landing page. You might also want to post a blog on your site with similar content about how window film makes a great gift. (Blogs help with SEO efforts – which can lead to organic traffic on your site!)
We have some great resources on building Google Ads and optimizing them for the best performance.
Make Holiday Social Media Posts
Social media can also provide window tint companies an opportunity to showcase window film as a holiday gift idea.
Keep in mind that we don’t want to hit our audiences too early with holiday posts. However, just after Halloween is a good time start making posts about holiday gift giving of window film.
Be sure that all of your posts include a link back to your website. This not only improves your SEO efforts, it also gives people a way to learn more about the benefits of film.
Speak to An Expert
Holiday gift cards and holiday packages do not necessarily mean that you need to offer holiday discounts. The main idea is to educate your customer base and audience that window film makes a great gift! It is designed to improve their overall comfort – and who doesn’t want that?
Should you want to speak further about creating a holiday gift campaign or about your marketing in general, contact Accent Distributing. The 3M™ Authorized Distributor can put you in touch with a full-service agency willing to answer any questions you might have. Email Inside Sales at [email protected].
