It should come as no surprise to learn that Google is the No. 1 most visited website in the world. We began using “Google” as a verb as well as a noun several years ago.
Maximizing your Google Business Profile (formerly called Google My Business) should be a priority for your window tinting company. This will assist you in search engine optimization – and help your website come up higher in search results.
So, how can you make sure that you are getting the most out of your Google Business Profile? Here are some general tips:
Make Sure Your Basic Business Information (NAP) is Accurate
Google bases its local search rankings on three primary factors:
- Relevance – how well your Google listing matches a search.
- Distance – how far away your location is from a searcher.
- Prominence – how well-known your business is (based on factors like links, number of reviews, review score, SEO and more)
Therefore, keeping your information up to date and accurate is critical to your business listing – especially when it comes to relevance and distance.
In fact, Google uses your name, address and phone number (NAP) to know when to pull up your information during a search. It is best if you are consistent with your NAP across all of your business listings online (from Yelp, Angie’s List, BBB.org and beyond).
If you haven’t done so, review all of your business listing information, including your business name, location, service area and business hours. Also, be sure to select the correct business category for your company – as this has a direct role in your search ranking.
Verify Your Location
Verified businesses are more likely to show up on searches – especially local searches. This is because Google knows that it is actually you!
If you haven’t done so, take a moment to verify your location with Google. You can request a verification postcard from Google at https://business.google.com.
Use Real Videos and Photos of Your Business
Your Google Business Profile offers the opportunity to include a logo and cover photo. Be sure to use the same logo and cover photo on Google that you do on your social media to maintain consistency.
However, don’t stop there. Add images that showcase the work that you do. Show impressive images of car tinting, home tint and office tint in application. The more authentic the images, the better. People are looking for authentic content.
Include Keywords in Your Profile
Popular keywords for the window film industry include “window tinting,” “window tint,” “window film” and “3M window Film.” Be sure to use these phrases and others within your business description. This will assist Google in understanding that your services are relevant to the searcher’s needs.
Encourage and Answer Reviews and Questions
Online reviews assist Google in determining your website’s prominence, which is a guiding factor in determining your search ranking. Are people using your services? Is this a real business? The number of reviews tells Google the answer to those questions is “Yes!”
Not only should you have reviews, but you also want them to be good reviews. Higher star ratings tells Google that you are a good company worth putting in a higher ranking after a search.
Here are some tips on how to manage reviews for your window film company. Google Reviews should be a strategy to assist you with your SEO.
Add Services to Your Listing
Google offers window film companies an opportunity to add the services that they provide. Whether you offer auto, home or commercial services or you want to add Fasara™ and DI-NOC™, be sure to add this information to your profile.
Marketing Assistance
The Local Marketing Institute offers a comprehensive checklist of to manage your Google Business Profile. Keeping your profile up to date is critical to your company’s SEO strategy. When was the last time you reviewed the information on your Google profile? Try to do this at least once a year, if not once a quarter!
Have questions? Accent Distributing offers its dealers marketing assistance. The distributor will put you in touch with a marketing professional who can answer any questions that you might have. Request to speak to a professional by contacting Inside Sales at [email protected] or calling (941) 922-5268.
