ABOUT 2020 NATIONAL WINDOW FILM DAY
Each year, the International Window Film Association sponsors National Window Film Day on April 30. The day provides window film professionals an opportunity to highlight the benefits of window film and important work that dealers do in their communities.
Despite the difficult times that we are in, we hope you will join the celebration this year. Below are resources for you to get your company involved.
Please be sure, in any social media posts and other public announcements, that you are sensitive to your audience and the difficult times they are facing.
Here are some resources for National Window Film Day from IWFA. Feel free to download and incorporate them into your campaign.
Feel free to share Accent Distributing’s blog about the important work that 3M™ Authorized Dealers do within their communities on your social media networks.
Here is the link: 3M Installers Make A Difference
Here are pre-written posts and images for download to post on National Window Film Day. Simply click on the link to download the image and copy and paste the text provided to use as your post.
To further your reach (so more people will see your content), tag @windowfilminfo (the International Window Film Association) and @3M in your post. Be sure to use the hashtag #NationalWindowFilmDay.
Automotive Social Media Posts
Despite these difficult times, today we wanted to make you smile. Protect the cuteness with 3M Automotive Window Film, which helps reject heat, block UV rays and prevent infrared light. Today, we celebrate National Window Film Day and the difference that we make for our customers. #NationalWindowFilmDay
Flat Glass Social Media Posts
Despite these difficult times, today we wanted to make you smile. Being next to your window should be comfortable, even for these guys. 3M Window Film helps reject heat, block UV rays and prevent infrared light. Today, we celebrate National Window Film Day and the difference that we make for customers. #NationalWindowFilmDay
Use National Window Film Day as an opportunity to showcase your business as a 3M™ Authorized Dealer through your local media.
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PLEASE NOTE: Each year, we provide a draft media release for you to send to your local media. This year may be harder to receive coverage due to COVID-19. Should you have questions or concerns, please reach out to us at InsideSales@accentdistributing.com and we can put you in touch with a full-service marketing firm (at no cost) for consulation.
TIPS FOR WORKING WITH THE MEDIA
For this campaign, you will want to reach out directly to the editor or business reporter for the media channel you are targeting. Check out our Media Kit for instructions on working with media.
In addition, here are some great tips by Forbes Magazine for working with media in today’s 24-hour news cycle: https://www.forbes.com/sites/forbesagencycouncil/2017/07/31/modern-media-tips-working-with-reporters-in-the-24-hour-news-cycle/#796d1bb611e8
Let us know what you did to celebrate National Window Film Day. We are thrilled that you have joined the campaign and look forward to hearing how it went for you. Send an email to InsideSales@accentdistributing.com.