Google Ads is a powerful tool for window tinting companies to reach audiences searching for films and finishes to add to their home, office or auto.
But how do you know if your ads are working? Measure the success of your Google Ads by monitoring conversions, tracking clicks and click-thru rates and checking your quality score.
Setting Up and Monitoring Conversions
Is the phone ringing? Are you getting more web lead forms? Are you busier this month over last? These are obvious ways to measure conversions of your Google Ads.
Ultimately, a conversion is someone who saw your ad and then made the decision to book an appointment or walk through your front door to purchase tint. As a business owner, you’ll see first-hand the results of your Google Ads.
However, there is a way to set-up conversions through tracking codes using both Google Analytics and the backend of your website. This gives you a way to see the number of conversions on your Google Ads dashboard.
Conversions can track phone calls, website lead forms and website visits. Creating a conversion tracking code is the first step. If you want to set up a code that tracks page button clicks, newsletter sign-ups or other website actions, you’ll create a conversion action, create a tag and then install the tag on your website. If you want to set up a way to track phone calls from the Google Ads, there also is a way to do that.
Tracking Clicks, Impressions and Click Thru Rate
Another way to check if your Google Ads are performing is by tracking impressions, clicks and click-thru rate.
An impression is when Google Ads displays your ad after someone has searched for a specific keyword – such as “window tinting near me.” Impressions are free. Google decides to show your ad based on a number of factors, including the amount of competitors in the same market. Keep in mind that fluctuating impressions can be the result of market conditions.
A click is when someone actually taps on your ad to visit your website. Clicks are not free. You are charged based on the search keyword that was used for your ad to display. Different keywords come with different costs. Some are higher than others.
The click thru rate (or CTR) is the percentage of impressions that resulted in a click. Higher CTRs mean that your ad is relevant and lower CTRs means that your ad might need work and is less relevant. CTR can also determine your Google Ads rank (or placement) on the search results page.
Monitoring Your Quality Score
Your quality score measures your ads relevance as it relates to keywords, ad copy and landing pages. In other words, does your content provide the answer to the searcher’s question?
The more relevant your ads and landing page is to the user, the higher your quality score. Good CTRs help you earn higher quality scores, as well.
To help improve quality scores, add relevant keywords within the copy of your landing page and Google Ads copy. You can also incorporate identical phrasing in your Google Ads headlines and descriptions as your landing page.
Accent is “Working For You”
Have questions about your Google Ads? Accent Distributing can put you in touch with a full-service marketing agency to answer any questions that you may have. Reach out to Inside Sales at [email protected] or at (941) 906-1555.
