So, you’ve made the decision to create a Google Ads campaign. Before you even login to your Google account to start setting up ads, we recommend thinking through a strategy.
Proper planning can help save you money and provide better results. Here are some important questions to ask yourself.
What is your goal with Google Ads?
Are you hoping to install more auto tint? Do you want more commercial customers? Are you wanting to install more tint on homes in a specific neighborhood?
Perhaps your goal is as simple as driving more traffic to your new website or getting more people to sign up of your drip marketing newsletter.
Make sure that you understand your goal before starting a Google Ads campaign. This will help to ensure that you are getting the results that you want and not wasting money.
Who is Your Primary Audience?
Understanding your primary audience will give you insights into the messages that you need to craft, the geographic area that you want to target and the landing page that you will ultimately point your ads to.
Here are some important things to know:
- Geographic Area – are you targeting specific gated communities or Zip codes? Are you targeting specific cities or MSAs (metropolitan statistic areas)? If so, which ones?
- Audience Demographics – Are they male or female? What is their age group? Household income? Education level?
- Audience Psychographics – What is your audience interested in? What pain points are they experiencing as it relates to window film? How can your services assist them in addressing those pain points?
Once you have identified your primary audience, you can start to put yourself in your audience’s shoes and identify what is important to them. This will help you as you craft messages and create content for your Google Ads.
What do you want your audience to do?
Ultimately, you need to decide what you want your audience to do when they arrive on your website. It could be that you want them to fill out a lead form. It could be that you want them to pick up the phone to call. You might also want them to download a flyer or brochure.
Decide how you will gauge the success of your Google Ads. What does “conversion” look like to you? Knowing this also will help as you craft messages and create content for your Google Ads.
Is Your Website Working Correctly?
Before you drive traffic to your website, you need to know if your website is working properly. The last thing you want is for someone to click on your Google Ad and your website not load.
Be sure to run a few tests, including a speed test. Check your mobile version to make sure that it is appearing correctly. Accent Distributing’s password-protected AccentDealers.com website has some tools that will help you test your site.
Accent Distributing also provides marketing services as one of its value-added benefits for 3M™ Authorized Dealers. Contact [email protected] and ask that a website analysis be performed to gain insights into any technical site needs.
What’s Next?
Once again, as a checklist, before you log in to Google to start an ad campaign, answer these questions:
- Have you identified your goal?
- Who is your audience?
- What do you want your audience to do?
- Is your website working properly?
Once you know the answers to those questions, you are ready to build a landing page and then your ads campaign. For more information or to speak to a marketing professional, contact Accent Distributing at [email protected].
