Google Ads offers window tint companies a powerful tool to reach audiences searching for films, finishes and other 3M solutions.
Once you have made the decision to start a Google Ads campaign, you’ll need to decide the type of campaign that you want to build. Google offers several different campaign types in which window tint shops can advertise, including search, display, video, local, shopping and app.
Here is a more detailed look at each of the different types of campaigns and how to set up your ads.
Search Campaigns on Google Ads
The most popular campaign type for Google Ads is search campaigns. These are campaigns that allow you to reach people while they are searching for specific products or services using the Google browser.
In today’s technologically advanced landscape, people are using their internet devices to search for anything that is top of mind. If your goal is to drive traffic to your website, capture leads or drive more sales, search ads are the ideal campaign type to choose.
The benefit to search ad campaigns is that you are actively reaching people who are already searching for your products or services. This strategy is less about initial brand awareness but rather reaching an audience already interested in the products and services you offer – a slightly warmer lead.
Display Campaigns on Google Ads
You’ve ever heard the phrase, “A picture speaks a thousand words”. Well, Google display campaigns allow you to reach people visually across millions of websites and apps. Display ads can be added to your search ads to further your reach to other parts of the internet.
Display ads also allow you to retarget audiences. For instance, audiences who have visited your website will see your display ads. The ads essentially follow them – using cookies – and pop up on other sites as they browse the internet. This technique is designed to continuously expose them to your services and products and help keep your company top of mind.
Like search ads, you are reaching an audience that has already shown interest in your products and services. These people have already visited your website and exposed themselves to your company. Display ads act as subtle reminders to visit again or keep 3M solutions at the forefront of their minds.
Video Campaigns on Google Ads
Google is the world’s No. 1 search engine and YouTube is the world’s No. 2 search engine. Because they are owned by the same parent company, it should not be a surprise to you that Google offers a video campaign that will place your ad on YouTube.
A video ad campaign type puts your company in front of YouTube searchers seeking window tinting services. In addition to YouTube, video ad campaigns reach viewers on several other video hosting sites.
The benefit of video ad campaigns is that it places your company in front of an audience actively seeking information about film solutions. You have the opportunity to show off the product and your services in a more compelling manner than text ads. This can help drive brand awareness visually. You also can use this campaign type for retargeting ads (like display ads) that follow people after they have visited your website.
If you want to set-up action-focused ads to capture leads, be sure to use the “drive conversions” campaign subtype for this ad campaign.
Local Campaigns on Google Ads
Local ad campaigns are designed to bring people to your physical window tint shop. These types of campaigns may be an ideal option for 3M auto tint shops – in which customers are seeking services at a physical location.
To set up a local campaign, it is important to have your company’s Google My Business (GMB) account current. Google pulls information from your GMB account to drive traffic to the location that you choose.
This is a great way to promote in-person store events, offers for film installation in your shop, detailed location information and more. Your local campaigns will appear on search, display, Google Maps and YouTube.
Other Campaigns on Google Ads
The following campaign types are less likely to be used by window tint companies, but we thought we’d mention them here.
Google provides for shopping campaigns. These are product display ads that you will see on Google when you search items to shop. Use this campaign to add photographs and details about your products and bring them directly to a page where they can add your item to a shopping cart.
Google also offers app campaigns. This gives companies with mobile or software apps the ability to use Google Ads as a mechanism to promote more app downloads. The app campaign uses information from your app to optimize ads in search, the Play Store, YouTube, Discover and more than 3 million other sites and applications.
Setting Up Your Ad Campaign
Once you have chosen your campaign type, Google Ads leads you through a step-by-step process to set-up your campaign.
Be sure to identify the landing page of where you want your ads to point, the geographic target location of where you want your ads to run, the daily budget and length of time that you want your ads to appear. Extensions are also an important part of setting up a campaign. Proper planning prior to starting the process of building your ads can ensure that your ads are meeting your business goals.
Once you have an ad campaign set-up, Google will ask you to identify keywords and then create separate ad groups. This is where you create the actual ad that people will see – including headlines and descriptions. Google Ads recommends setting up three ad groups prior to launching your campaign for best results.
Marketing Assistance
Accent Distributing offers its 3M™ Authorized Dealer Network marketing services as a value-added benefit. If you have a question about marketing or setting up Google Ads, contact Inside Sales at [email protected] or call (941) 922-5268.
