LinkedIn is the world’s largest social networking channel for working professionals. With more than 675 million monthly users spanning every industry and sector of the marketplace, LinkedIn offers window film dealers an opportunity to reach decision makers with information about 3M™ Window Film.
According to LinkedIn, 4 out of 5 users drive business decisions. Therefore, it’s no wonder that marketers have said LinkedIn is the No. 1 platform for B2B lead generation. The social media channel offers a variety of advertising opportunities for businesses to spread their message and reach their target audience, including sponsored content, sponsored messaging, text ads and dynamic ads.
What is Sponsored Content?
Like Facebook, LinkedIn offers a series of native ad choices, or ads that appear seamlessly within a news feed as sponsored posts. Options for sponsored content include single image ads, video ads or carousel ads (which offer multiple images and more of an interactive experience).
When setting up sponsored content advertisements, window film dealers can choose to identify specific audiences who would see the ads (including specific industries, education levels, job titles, geographic locations and more). LinkedIn also allows advertisers to add lead generation forms to their ads to collect leads.
For example, a dealer who wants to promote 3M™ Automotive Window Film, Ceramic IR Series to high-end earners can set up his ad to reach a specific ZIP code with high-end homes. The advertisement would only appear within the news feed of those located in his targeted geographic location.
What is LinkedIn’s Sponsored Messaging option?
LinkedIn also allows advertisers to send direct messages to prospects using its sponsored messaging platform. With this feature, window film dealers can send customized messages (or emails through LinkedIn’s platform) to a specific targeted audience.
Just like the other ad options, window film dealers can choose to identify specific audiences who would see the ads (including specific industries, education levels, job titles, geographic locations and more). The messages can include lead generation forms and automated calls to action, including buttons designed to encourage visits to a website or landing page.
For example, if a dealer wanted to reach the education audience about safety and security film, he could specify that he wanted sponsored messages to reach the principals, superintendents and facility managers within the education industry of his ZIP code.
What are Text Ads on LinkedIn?
LinkedIn’s Text Ads are located to the right of the news feed and offer a valuable option for those looking for a pay per click program.
The text ads are placed among a cluster of advertisements, within a separate section. When setting up the ads, window film dealers can choose to pay by either click or impression. These ads, located outside the news feeds, can help drive traffic to a website or to a landing page. Like the other advertisement options, LinkedIn’s text ads can be set to target specific industry professionals.
For example, a window film dealer is offering discount on Night Vision Series on home windows within a specific ZIP code. The window film dealer can place a text ad on LinkedIn that takes prospects to a landing page that describes the deal and the benefits of 3M™ Sun Control Window Film. The ad would only be seen by those within the targeted ZIP code.
What are LinkedIn’s Dynamic Ads?
LinkedIn’s Dynamic Ads allow window film dealers to personalize ads for a specific individual. These ads provide the ability to capture the attention of prospects by using their LinkedIn profile photos, company names, job titles and more. These are great for follower ads, in which you personally invite people to follow your page), spotlight ads (in which you drive traffic to your website or landing page) and content ads (in which you provide lead generation forms so people can download resources while you collect their information for follow-up later).
To be clear, a window film dealer can’t send a dynamic ad to a person by specific name but is able to send dynamic ads to each person within a target audience. LinkedIn does the heavy lifting of pulling the each of the audience’s account information and personalizing the advertisement after initial set-up.
For example, a window film dealer just created a new LinkedIn page for his company and wants to attract followers from his surrounding community so that he can start dripping information about the benefits of window film for auto, commercial and home. Using the dynamic ad option, the window film dealer sets up an ad to reach every working professional within his city’s geographic area. The ad includes the audience member’s LinkedIn image with a personal invite to follow the window film dealer’s new page.
Accent Distributing provides marketing assistance as part of its value-added benefits. For more information about using LinkedIn for your business or to speak to a marketing professional about other ways to enhance your efforts, contact Inside Sales at (941) 922-5268 or [email protected]
