Marketing Corner Blog

As we are nearing the end of another calendar year, it’s a good time to start planning for what lies ahead. For many window film dealers, this is the time of year to review business plans, update marketing plans and look toward the future. One element to a marketing plan ...

With the end of the calendar year right around the corner, it’s time now to start planning your annual marketing and communications strategy for your business. How will you reach new customers? How will you get existing customers to return? We recommend starting your annual planning with research. What are ...

While the idea of the holiday shopping season might seem far away, trends are showing that holiday shopping is starting earlier and earlier each year. It’s not too late for window tint companies to start offering holiday packages for those who want to give the gift of tint to their ...

The national pandemic of 2020 suddenly meant that people could work from home. Many underwent a personal reprioritization of what matters most – with emphasis on a healthy work-life balance. Just like most of Corporate America, in late 2021 and throughout 2022, the Great Resignation era hit many large and ...

In March of 2020, companies across the United States suddenly felt the impact of the pandemic. The coronavirus had been in the U.S. for a month, but by the end of March, cases had jumped at alarming rates and the number of hospitalizations and deaths were making headline news. Window ...

Remember the thick yellow phone book that people would use to find businesses or services? They’d flip through the thin pages to find the right business category, organized alphabetically, and then skim down to randomly select a company to call. Ah, how those were the days… But people simply don’t ...

It should come as no surprise to learn that Google is the No. 1 most visited website in the world. We began using “Google” as a verb as well as a noun several years ago. Maximizing your Google Business Profile (formerly called Google My Business) should be a priority for ...

So, you know that you should be on social media. Afterall, seven out of 10 Americans reported using social media to connect with friends and family, engage and share information and find entertainment. But what should you post? Here are five content ideas to help you as you manage your ...

In the United States, people spend an average of 2 hours and 13 minutes per day on social media. Worldwide, in 2021, social media usage grew at a rate of 13.5 new users every second. With staggering numbers like those, companies have learned the value of having a social media ...

Your frontline employees offer the first friendly voices and smiles that your customers experience when contacting your window tint shop. They play an important role in keeping and attracting new customers. They also play a role in whether your customers leave positive or negative reviews. When frontline employees don’t have ...

Now that we are in 2022, business owners are starting to implement their business plans for the year. Setting goals and measurable objectives are key to creating a business plan. Once those are set, identifying the strategies and tactics to reach those goals and objectives is the final step. A ...

With 2021 coming to a close, many business owners are taking this time of year to think about their 2022 business plan. Once you have identified your business goals, it’s time to start crafting measurable objectives to help you reach those goals. Measurable objectives are used to help a business ...